Brian Crouch //
Throughout 2009, several 3D movies have been hitting the theaters: Up, Cloudy with a Chance of Meatballs, A Christmas Carol, and the Toy Story double feature, remade in 3D… among others. The studios know it’s one sure way to get people off the couch and in the ticket line.
Many people leaving a 3D film retain the glasses. Maybe they figure they’ll need some sunglasses for a costume party… but does that mean people can view 3D clips via YouTube?
I was surprised to find so little in the way of 3D (stereoscopic) content on the web: what I was able to find were a few web videos were made using the red/cyan filter method, which has been widely replaced with the orthogonal polarized filter method (which actually used to be the technique from 1952-1955).
Apparently it’s a matter of the nature of video technology: current monitors can’t send two different polarities of light simultaneously, that must be done via projection off of a reflected surface (silver screen).
HD technology with adjacent micro-OLED’s with different polarities could solve the problem, but the cost would be prohibitive. Current workarounds are Head-mounted displays, formerly known as virtual reality goggles.
In light of these technological limitations, with more and more new movies being produced in 3D, projection screen TV’s could make a comeback if there’s enough of a demand!
The HD monitor manufacturer (along with graphics card design firm) that enables polarized technology on a computer screen is going to have an instant market. Here’s to hoping the USA gets there first.
Originally posted on my blog: 3D Film Content on the Web? Innovation opportunity…
This Christmas, I plan on telling many of my friends, "You're a Scrooge." I expect them to give me a hug and thank me.
Is this a Randian Objectivist overture, praising my friends for being unapologetically, counterculturally capitalistic, focusing on the business bottom-line while the prevailing social norm is to be self-sacrificing? No, it's a commentary on the fact that the ongoing usage of the "Scrooge" appellation is unfair to Dickens. The character, Scrooge, transformed into a generous and kind-hearted man after his evening of paranormal activity. Yet the enduring connotation of the name is of a stingy, miserly, mean old humbug. I suppose that the fairest application of Scrooge would be towards a person who had exhibited mean tendencies, especially towards Christmas or other holidays of gift giving, who became someone everyone wanted around, compassionate and warm.
Dickens doesn't go into these details, but I'd like to imagine that Scrooge not only lived a happier personal life after the spirits visited, he had a more successful business too. Better customer relations, better employee productivity and retention... and as revenue increased, he probably created some new positions. Small business growth, which would feed more families than just Bob Cratchit's.
I don't think Dickens should be interpreted as condemning business, or capitalism, or profit, or entrepreneurship per se (at least not in "A Christmas Carol"), just the withered soul that a skewed focus can produce. There's a balance. Life's for living, and money is a means for supporting it, not the end in itself.